Branding for TRNSFRM
Corporate design and print media for TRNSFRM eG, a Berlin building cooperative for ecologically sustainable building projects.
INFO
Corporate design for die TRNSFRM eG, a Berlin building cooperative that develops building projects for social, cultural and ecological projects. According to the motto: There is no waste, everything is reusable – they realize projects for a circular future.
TASK
They wanted a corporate identity that incorporates this circular approach.
IMPLEMENTATION
The design language of the logo is based on transforming shapes, the color palette is kept very subtle and is reminiscent of stone and concrete. Red is integrated as a signal colour, this can be easily implemented with print media using the risography printing process. Risography offers itself as an ecologically resource-saving printing variant.
