Markenführung
im Wandel

Strategic communication for science and society.

Was treibt dich und dein Team gerade um?

Unsere Zeit ist geprägt von Herausforderungen und Wandel. Wie könnt ihr als Unternehmen auf diesen Wandel eingehen und gleichzeitig eure Identität bewahren und eine beständige Marke sein?

Gewinnung neuer Mitarbeitenden

Wettbewerbsfähigkeit

Resilienz

Generationenwechsel

sozial-ökologische Transformation

Wir begleiten euch dabei, eure Marke
auf einem sich ändernden Markt zu positionieren,
eine attraktive Arbeitgebermarke zu sein und
Menschen von euren Produkten und Ideen
von morgen zu begeistern.

Uncomfortable Realities · University of Hamburg

The University of Hamburg's 2024 Awareness Weeks addressed racism in the academic context with a digital campaign. Over seven weeks, white-identified students were confronted with uncomfortable perspectives on social media, encouraged to reflect, and informed through an accompanying landing page. The concept and content were developed collaboratively in a participatory process with the university's International Affairs team.

→ Co-creation workshop · Campaign strategy · Design system · Editorial & copywriting · Social media · Landing page

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Helmholtz-Klima-Initiative-03

Übersicht Marken-Elemente

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Icon Toolkit

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Factsheet Boden

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Visual Identity · Helmholtz Climate Initiative

Over 150 icons and visual formats that distill complex climate research into accessible information for the general public – as part of a comprehensive brand identity for the Helmholtz Climate Initiative.

→ Brand identity · Icon design · Visual storytelling · Science communication

Little Scientists · Helmholtz Perspectives

A magazine section that inspires children about science. Through engaging experiments, scientific knowledge is playfully conveyed – illustrated, didactically prepared, and editorially supported. The section appeared regularly in the Helmholtz Perspectives research magazine.

→ Creative concept · Infographics · Editorial Design

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momus · Campaign & Event

The fictional fast-fashion label used digital patterns on second-hand clothing to reveal the invisible damages of the fashion industry. The supposed launch event turned out to be a critical intervention: Instead of a collection release, visitors encountered talks, DIY workshops, and critical engagement with fashion consumption. The campaign won the Spitze Nadel award and set a precedent for greater awareness in fashion consumption.

→ Campaign strategy · Event conception · Creative direction · Communication design

EVV Branding

Making a complex topic understandable: The "Plug & Abandon" infographic explains technical, historical, and ecological contexts surrounding abandoned oil wells across three double pages – and was also published in DIE ZEIT.

→ Storytelling · Infographic · Editorial Design

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Communication with Impact

Markenschärfung

Wir entwickeln Strategien, die Orientierung geben und Visionen, die Menschen mitnehmen. Für mehr Wettbewerbsfähigkeit und Attraktivität als Arbeitgebermarke.

Co-Creation Workshops
& Beteiligungsformate
Markenstrategie
Differenzierung und USP
Markenpersönlichkeit und Rolle

Kommunikation

Mit strategischem Storytelling, kraftvollen Botschaften und klarem Design tragen wir eure Themen nach außen. Genau dahin, wo ihr die größte Wirkung erzielen könnt.

Kommunikationsstrategie
Change-Kommunikation
Purpose Marketing
Print & Digital Design

Transformation

Wir begleiten Veränderungsprozesse und nehmen dabei alle mit – für alle, die Change als Chance sehen und aktiv die Zukunft gestalten.

Workshop: Agile Markenführung
Workshop: Nachhaltigkeit als wirtschaftliches Potenzial
Change-Managment und Organisationsentwicklung

Request a project

Your Partner in Change

Plan C. operates at the intersection of strategy, communication, and organizational development – and that's what makes us unique.

We are a flexible network of strategists, designers, developers, writers, and systemically working professionals – from work psychology to organizational development. We approach communication and transformation comprehensively, interdisciplinarily, and, above all, effectively.

With the network concept, you benefit in several ways:

You always have Tanja as your consistent point of contact – and, as needed, experts from the network join in. Thus, Plan C. scales to the size your project requires. We work collaboratively, keep processes streamlined, costs efficient, and can lead your initiative to sustainable success.