Agile brand management
Our workshop for clarity and strategy –
to navigate change while staying true to your identity.
Our Workshop
→ 4-hour intensive workshop
→ 3–8 people from your team
→ 2 experts in change & brand management guide you through the process
→ The outcome: strategic approaches for resilient brand management
Change is inevitable – whether driven by market shifts, new competitors, technological innovation, or internal transitions like leadership changes and strategic realignments. This dynamic presents companies with the challenge of adapting without diluting their identity.
Our workshop demonstrates how brand can serve as a leadership tool in uncertain times, striking the right balance between flexibility and stability — so your organization stays capable of action, adapts to change with ease, and remains true to its identity.
Content & Structure
Agile brand management combines stability and flexibility, making it a strategic tool for long-term success. It provides direction for employees, customers, and partners, and establishes a strategic foundation for sustainable growth.
Workshop Agenda
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Introduction & Definition – The principles and mechanisms of agile brand management
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The Role of the Brand – How brands support and drive transformation
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The Future Needs Roots – Culture pattern analysis and inconsistency radar as diagnostic tools
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Brand as a Strategic Bridge – The interplay between organizational culture and brand identity
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Dialogue & Reflection – Actionable recommendations and practical approaches for integrating into daily business operations
What you'll take away:
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Understanding agile brand management – How brand, organizational culture, and management practices interconnect. You'll learn how to proactively address market changes, reduce complexity, and build a resilient brand.
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Practical tools & methods – Analysis tools to identify inconsistencies between brand promises and the lived company culture.
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Best practices from the field – Success stories from companies that use their brand agilely to adapt to changes, stay competitive, or even set trends.
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Direct applicability – Reflection on your own company and actionable recommendations for implementation in everyday business.
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Process confidence – How to approach brand, culture, and management practices to remain agile and capable of action.
Why this workshop?
Change processes and brand management are team tasks. A strong brand provides direction, builds trust, and unleashes energy for change. However, too often, change management and brand development operate separately, leading to negative consequences like inconsistencies and resistance.
In our interactive workshop, we bring together different perspectives and work with methods that focus on teamwork and expertise. By combining change and brand management, we can directly address the real challenges your company faces and develop practical solutions. Instead of designing isolated ideal scenarios, we start where the organization currently stands – and demonstrate how brand management can be strategically used to navigate change while preserving identity.
Moderation
Transformation requieres perspectives
Tanja Hildebrandt
As a designer and communications strategist, she has been supporting organizations and SMEs in brand building and communication for over 10 years.
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Angelika Ballosch
As a marketing consultant and systemic organizational developer, she creates a shared (customer) understanding within the organization, helping to drive growth.
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What? How? Where? Who?
The answers to your questions.
Who is this workshop for? The workshop is ideal for SMEs, start-ups, scale-ups, and grown-ups. Best suited for groups of up to 8 people: - Leaders in the marketing department - CEOs & managing directors
Are there others in the workshop? No, it is an in-house workshop for your team. Each workshop is tailored to your specific needs because every company comes to us with different requirements and goals. In a pre-conversation, we clarify your objectives and focus areas.
Our method: interactive & collaborative We believe that the best ideas emerge when people come together to think. That's why we work with creative and participatory methods such as: - Theoretical segments with input - Individual and team work - Interactive tools & quiz questions
Cost & Duration €3,800 for four hours (net) Possibly plus room rental
Where does the workshop take place? Wherever it works best for you: - On-site at your company - Digitally as an online workshop - External workshop location (additional costs for travel, accommodation, and location may apply)
What happens if we cancel? Up to 7 days before the workshop → free cancellation or rescheduling Up to 2 days before → 50% of the net price Less than 2 days before → 100% of the price plus any travel costs incurred Cancellations can only be made in writing via email. The email receipt date applies.